It’s interesting to listen to and read about other peoples views of Social Media and specifically how it can be used for business development and/or website audience development.
There is so much mis-information around it is frightening. There is also a lot of great information around.
To the average small business owner or manager, the prospects of diving into Social Media as part of their business development programme must be monumentally frightening, if they start by researching online first.
The reality is, most of it is common sense, and I see too many people get eaten up with the hype of it all rather than take a step back and be a little bit more strategic about their Social Media plan.
Our view is that social media works best when you are focusing on the correct audience and giving that audience real value. This is true of most business development activities. Those that give the most value to their audience get the most customers from within that audience. It doesn’t matter if you are in field sales, internet sales, telesales, starting a new company etc. If you deliver real value to your audience and you are remarkable – you will get customers.
Social Media is no different.
If it is Twitter, Facebook, Linked In, Web Forums, etc. deliver value to your specific audience and you will generate customers.
Delivering Value is not tweeting your new discount codes every hour, it is not stating how great you are four times a day on Facebook, it is not spamming forums.
Delivering value is finding your audience online through in depth research and DELIVERING ANSWERS TO THEIR QUESTIONS AND PROBLEMS. The answers could be on your website, they could be via a research paper, they could be via a free consultation, they could be providing a couple of insider secrets freely, it could even be referring your audience to a competitor for specific instances.
Its all about delivering solutions to problems. It’s how the world of commerce works and Social Media is no different.
We can help those of you who are lost in the Social Media whirl define a strategy and deliver real results for your potential customers and your business. Please do give us a call.