Social Media is the new buzzword in online marketing at the moment. Some of the high profile companies that provide social platforms like Facebook, Twitter, YouTube, Google Buzz, Myspace, and Linked In, are growing at amazing rates and the growth does not appear to be slowing.
The buzz these companies are creating is causing hype and other businesses are jumping in with both feet because they think they have to and because they are often under the misguided opinion it helps with website rankings.
It is true that social media presence can help ranking web pages, but, this is not the main power of social media.
Tools like Facebook, Twitter, Linked In etc are the new way of communicating for the new / next generation of YOUR customers. It is important to be aware of these platforms, and how they work. It is important to monitor developments, but the truth is, not every platform is suitable for every business need and NONE of the platforms should be used SOLELY as a self promotional tool.
These tools and platforms are commonly referred to as Social Networking – the key there is in the latter word. The platforms should be seen as a networking platform. A platform to interact with like minded individuals or those that have an interest in your industry or area of expertise. A platform to give away your knowledge and expertise for free. A platform to really interact and be part of the pulse of the online community in your particular niche.
This interaction intern develops into you building an’expert’ reputation and will have knock on benefits in terms of web visitors, new business, new business opportunities, buzz around your brand, and other sites linking to your website ( helping SEO efforts).
interactive3 have developed large scale social media campaigns for businesses, individuals and specific products. To get help with planning and implementing your social media campaign using the correct platforms and in the correct way for your business, give us a call today.