Pay Per Click or PPC Search Marketing is the process of marketing your web pages through paid advertisements on search engines (and chosen partners) that you pay for every time someone clicks on your advert.
Most search engines have sponsored / paid listings on the majority of their search engine results pages. e.g. on Google if you key in the word ‘hotels’ into the search box you will see Google paid / sponsored listings in the top 2 or 3 slots and down the right hand side of the page.
Many factors go into where your advert will appear on the search engine results page – your bid per keyword, your ad text / copy, your quality score (determined by the search engines), your relevance etc. etc. Being aware of all of these factors is key.
PPC has some of the following benefits:
- Instant – you can start a campaign within a couple of hours.
- Reach – you can reach hundreds of millions of web users worldwide.
- Targeted – because you choose the keyword phrases you show your adverts for the clicks on your advert are highly targeted.
- Control – you control what message you present to web users in your advert.
- Cost effective – can generate brilliant return of investment IF the campaigns are managed correctly.
However PPC can be a risky area if you are not skilled in the intricacies of building campaigns, structuring those campaigns correctly, choosing keywords, creating targeted ad copy, testing and managing bids.
interactive3 have been running PPC campaigns both large and small for many, many years across all of the major search engines. Like SEO, research into specific campaign factors prior to starting is absolutely key, especially choosing the correct keyword phrases. We have run PPC campaigns with millions of keywords targeting long tail keyword phrases and are well versed and have tools to thoroughly research a market before making a campaign live. And after the campaign is live constantly testing, and tweaking to gain extra percentage points return on investment.
To see how we can ignite your business, generate highly targeted visitors to your website and help turn those visitors into buyers all using Pay Per Click Search Marketing, please call us today.