I have been watching some tweets recently started by Brett Tabke of WebmasterWorld.
He made an interesting point that SEO is no longer ONLY about the S (i.e. Search) it is more about the O (i.e. optimisation).
The point being that the way webmasters develop audiences for their online presence is evolving. Google and other search engines are changing their search results to not only list the most relevant web pages, but also the most relevant social interactions from the likes of Twitter. Many of the social websites have mamouth volumes of traffic. This traffic is all potential audience development for savvy marketers.
So I agree with Brett that as an SEO (we have always hated that label) our duty to our clients is to ensure all online activity is optimised for targeted traffic generation – be that web pages, twitter updates, facebook profiles, linked in profiles, google local business presence, photo streams, video channels, map placements etc.
Like it or not the web is every day becoming more social and search engines realise that social ‘streams’ are these days just as relevant as web pages for certain topics. So to stay ahead you need to optimise all potential audience sources.
However as Mikkel also pointed out. Demographics across different social streams vary tremendously. So careful analysis is needed to define if the audience is targeted and relevant to your business and offering.
This all positive and I think most online marketers are aware of this shift, it was just interesting how Brett framed the discussion.