Yesterday Google announced that it’s latest algorithm update, Panda, had been made live across all English Language Google users.
When the Panda update was implemented in the USA there was a major shakeup in the search results with many, many site owners having their rankings crushed overnight and suffering from the obvious knock on this had on revenue for some of those sites.
The Panda update has been rolled out by Google in order to address the amount of low quality websites appearing in their search results. The update pushes down lower quality sites, in an effort to have better quality, more relevant sites rank in the search results for any given keyword term.
Google have suggested the update affects some 14% of search queries on this latest implementation of it’s update (which is an increase of 2% over the original implementation in the USA).
We are gathering data at the moment to try and understand the actual impact on UK websites in general and hope to report back on our initial findings in a few days.
If your site has been impacted by this Panda update, please leave a comment and let us know what the impact has been and why you think it has affected your site.
We should point out this is not all doom and gloom. Naturally, if some sites loose rankings, others will gain and all round Google is trying to do the correct thing for their user base – serve better quality, more relevant search results for their queries. Long term this is good. Short term there will be fall out.