It has been a few days now since Google launched ‘Instant’. We have had a few days to play with it and a few days to absorb all the immediate online comment and feedback.
Our views at this time:
- Does not alter the SEO landscape much at this time. But…
- We are sure that searcher behaviour will alter over time so SEO efforts will have to mould to reflect this.
- In initial user testing (very ad hoc, informal, group of 10, non technical) we have performed 85% of them did not notice a difference. Main reason was they are looking at the keyboard when typing and did not notice changing results. A few people have commented on the more prominent search suggestions, and again a few people have commented on the centering of the page on the search results.
- When we point out the changes to users they appear to be ‘wowed’ by the speed and general ability to produce results as they type.
- Our views are the more prominent use of search suggestions appear to be the big change to most users and it is this in time that will alter search behaviour. We realise this is obvious, but our point is it has less to do with Google Instant and more to do with Google Suggest – a feature which has been around for a while.
- We have noticed very few changes in the SERPS we monitor. We have noticed some more prominent use of social media listing e.g. Twitter feeds on the more competitive SERPS – again these have been around a while but have noticed on a few more results.
- It is too early to judge effects on PPC. We think this is perhaps where we will see the most change initially in terms of impression data and / or click through data. But to date on some of the accounts we work with very little has changed. We are monitoring for a 30 day period initially and will do a follow up post on initial findings.
So thats our very quick round up of our thoughts – much of this is opinion. Too early to gather any significant data.
For more information on Google Instant see, these posts: