The web does not work without content. Period.
This is obvious right?
Then why do sooooo many companies expect their website to rank in the top 10 of google for [insert fairly competitive keyword here] without creating more content than ‘Who We Are, What We Do, & Contact Us’?
If you don’t have compelling content, offering real value, then you will not attract links (other than pure rubbish), and links are what matter for search engine ranking.
Think of content creation like, adding more stock to your shop or your sales team making calls, or a carpenter buying wood – it has to happen. No results happen on the web without content.
- If you are an ecommerce store that means creating product listings that are outstanding, different from the norm, have a story, really sell the benefits to your customers, give examples of experience.
- If you are a B2B operation it means giving away some of you knowledge for free to everyone on the web.
Content on the web can now come in many forms: Written (read typed), Video, Audio, Graphical (infographics for example), Games, etc.
If you are serious about the web, developing top tier rankings within the search engines, and generating new business via online mechanisms you absolutely have to devote time and / or/money to content creation.
We recommend daily content creation in some form or another. But don’t churn out any old rubbish, make it compelling. If you can only do that once a week then do it just once a week – but do it.
Many businesses don’t have the time or resources to generate the content – that is fine companies like interactive3 can help with the process. But companies like us will have to spend time getting to know your business inside and out before even trying to create content. So clearly there is a financial element there. The best people to generate content for your business are the people that work in and on your business every day and really understand the workings of the industry, customer pain points etc.
When the content is created, then it is down to your SEO company/person to promote the content and hopefully garner links to it.
Make content creation for your web presence part of your daily schedule and watch the results follow.