It’s a familiar theme across many businesses we meet.
“Our website is not working for us.”
How do you know?
“It is not generating any new business”.
How do you know? How are you measuring it? Tracking enquiries? Monitoring your website traffic and key statistics?
In 90% of businesses, the web in one form or another, is actually responsible for generating a large proportion of new business. Companies just don’t know about it because the sales lead came in over the phone or via a colleague or similar.
It is absolutely critical to have detailed statistics to monitor your website, your SEO Campaigns, PPC Campaigns, Social Media Campaigns, Email Marketing Campaigns, and conversion experiments. It is also critical to measure where sales enquiries are originally generated from.
If you do not have the data you will never know what is working and what is not. Which campaigns have produced results and which have not. What to change and what to leave alone. Where to invest more money and where to cut back.
We help companies big and small implement robust analytics solutions and mechanisms for tracking ALL sales enquiries. With this data we help them go on to make more informed decisions about their next online and offline marketing campaigns. On many occasions the data opens up whole new sales channels or markets previously over looked.
If you need help setting up your web analytics solution or just learning how to use the data in a more informed way then please give our analytics experts a call today.